Lien Design

Designing cosmetic packaging is not just about how it looks but about creating a full experience that shows the  value of your brand.  The way to make your packaging strong and appealing starts with knowing what beauty buyers like. You also need to use design ideas that help them decide to buy. Your packaging must look good and work well to catch attention when many products are already on the shelf. Here are some the tips will help you build packaging that stands out and earns trust. 1.Be Honest and Clear About Your Product Do not create packaging that gives the wrong idea as most  buyers want clear and real information. Make sure your design matches what your product gives. A clean and honest layout builds more trust than a design that feels fake or confusing. 2. Keep It Simple and Clear Cosmetic packaging works best when the design is simple and easy to read. Simplicity does not mean boring. It means showing only what matters most like the product name and how to use...

If you're aiming to build a standout brand, finding the right graphic designer is crucial. Though you can create simple designs with tools, a professional graphic designer brings expertise and polish that can elevate your brand. Here are five essential traits to consider when hiring a graphic designer:  1. Attention to Detail Great design requires meticulous attention to detail and cannot be created in five minutes. A designer with an eye for detail ensures that every element of your design is perfectly aligned, balanced, and visually appealing. They will carefully check their work multiple times to catch any mistakes, ensuring that your logo or image looks professional and polished.   2. Organizational Skills Creating high-quality designs involves numerous drafts, edits, and variations. A well-organized graphic designer will keep track of all these versions, ensuring that the final product meets your expectations. They should have a clea...

Print advertising is still the most common method for business owner to advertise their products, despite the rise of digital marketing.   Print provides opportunities to cut through the noise in memorable ways when the online world has become so noisy. Here are a few reasons why print ads remain a powerful marketing strategy. Ready to make your brand stand out? Partner with Lien Design, your premier  print advertising agency ! Check out our portfolio, and let's bring your vision to life! Credibility and Trust Many consumers are still unsure about information on the internet, especially if it's a sales approach. Also, many consumers still lack trust to purchase goods and services online. Print advertisements remain their most trusted source of marketing. Print media does not include pop-up screens that promote strange products and services. Printed ads build credibility and trust, which customers need to take action. Seeing an ad in a phys...

 The process is a very necessary feature in success of anything and more so when it involves many minds. At this point, it becomes even more important in packaging design , as many departments have to be involved in developing the right design. A good design is one that makes the product look great on screens and also looks great on shelves. Packaging design is an essential marketing tool, which can make or break a product’s success. Follow these 5 steps to create packaging that sells: Define Goals and Strategy Firstly, you should consider starting by assessing your current situation and addressing any fixes needed before going ahead with the designing process. This will ensure smoother, more effective process of designing. Start with clarifying what packaging is meant to do. Factors such as; Target audience and buyer personas Product details and unique selling proposition Brand messaging and visual identity Sales channels (retail, e-commerce etc.) Shelf stand-out and visib...